There are a lot of external factors that can cause you to lose your business overnight, especially when there are so much uncertainty and incidents happening in the last two years. There were a lot of businesses gone out of business because they didn't see what's coming and never get prepared for it. While those external factors are what we business owners have no control over, but we absolutely have control over everything that is happening internally. We have the ability to get our businesses prepared for the worst. And that is by building a solid foundation and strong backend system. When all is said and done, all our businesses need is customers. Owning the customers is the key. So today I am going to reveal to you how you can build a solid foundation for your business by owning your customers so that it doesn't matter what is coming to you, your business will continue to strive.