There are many personal reasons that can cause someone to do something or not to do it. But at the end of the day, it all comes down to this one word - status. Every single decision you make in your life, is all revolved around status. People will do everything to increase their status and avoid status decrease. By understanding this piece in depth, it will enable you to get your audience to do whatever you want them to do. That's what we are going to cover in this episode.