When everyone else is talking and selling the same thing as you do, how can you attract the same audience that are currently going to them, to come to your instead? If you want them to choose you over everyone else, you obviously can't be same like them. You have to be different. The easiest to be different and stand out in the sea of sameness, is simply changing your angle. Change the angle of your messaging. Create a new opportunity for your audience to get to their desired result so that they can see the reason to come to you instead. That is what we are going to cover in this episode, your new opportunity to attract.