Every single market that is highly competitive and with a lot of competitors fight each other is what we called a 'red ocean'. On the other hand, a market that is less competitive in nature and less people are fighting in it is known as a 'blue ocean'. In order to stop competing based on prices and being easily in a marketplace, the easiest way to create your 'blue ocean'. The concept of 'blue ocean vs red ocean' is originated from the book 'Blue Ocean Strategy' and has been popularised in the online marketing space nowadays. In this episode, I am going to walk you through the difference between competing in a red ocean versus a blue ocean and how you can stand out from competition by creating your own blue ocean in the marketplace.