If your customers couldn't get you wake up in excitement wanting to serve them at the best you could with the values you have, then you are working with the wrong people. The quality of customers you attract into your business is going to determine how far your business can go, and how long you are willing to stay in the business. My number 1 rule in my business is to never attract beginners, at least not in the beginning. And you too should always have total clarity of the kind of customers you want and don't want in your business. In this episode, we are going to talk about working ONLY with the right customers.