Trying to build a better mousetrap in your marketplace will only make you another 'me too'. Your goal is not to create something better but rather replace what is not working in the marketplace. When you come from that angle, you will quickly standout in your space. Remember that mainstream is boring. You can't be mainstream and still crushing it. So in this episode, I want to share with you how to create what I called the 'replacement offer' that people will want to buy. Let's jump right in!