There are two types of traffic that you are going to drive into your sales funnel, free traffic and paid traffic. None of them is the only best choice, because you want to be able to leverage both type of traffic at the same time. Most of you who are just starting out will be only relying on free traffic most of the times, but the ultimate goal is still being able to tap into paid traffic so that you can scale your business to the highest level. It can never be done by using free traffic alone. So let's talk about both type of traffic today!