Dan Kennedy always said, "There's no strategic advantage of being the second cheapest in town. However, there's huge strategic advantage of being the most expensive in town." A lot of times we will try to lower our price because we are afraid that no one is coming to buy if we are charging higher than everyone else. But there would always someone else who is willing to sell cheaper than you do. Price war is a never ending race to the bottom. If you can be the cheapest, be the most expensive instead. In this episode, I am going to share with you marketing lesson I learned from Dan Kennedy about your price strategy.
A bunch of cool bonuses for you: