We all know that the easiest sales will always come from our HOT audience. They are the ones who have rapport with us, have purchased things from us for multiple times and consume every single piece of content we produce. They are the best buyers. But when you are just starting out, you have no one. So who do you target? Your only option is to go after cold audience. People who don't aware of your existence. But they are always the hardest sales. In this episode, I want to share with you how you can convert cold audience into your buyers so that you can then focus on maintaining relationship with them and have them buy over and over again.