When you are first starting out, you want to be able to get your product to start selling as soon as you put it out into the marketplace before you run out of time or money. Most entrepreneurial dream dies because they either run out of time, or money before their business takes off. And that is what this 3-step system can help you with. ---TRANSCRIPT--- (00:00): Hey, what's up, everyone. Welcome back to internet profits blueprint podcast. I am Lik Foon. And today I want to reveal to you a three-step formula to how you can sell the exact thing your audience want to buy so that you don't have to stress out, trying to figure out where you can find people to buy. (00:20): I think one of the biggest problems with us entrepreneurs is that we always will have this shiny object syndrome where we will come up with different ideas of different things that we can create and sell or do, which is nothing wrong, because we tend to be more creative, right? Our brain is always running. And I think that is our super power. But sometimes we will get overexcited about an idea. We think it is the most unique idea and we believe it is going to work. And we just went on to execute on the idea. (01:00): So we create the product, we put together the offer, get it done and ready to put it into the marketplace. And then the next question that pops up in mind is, who should we sell it to? And I think that is actually a wrong question to ask at a wrong time time, because you should already figure out who you are going to sell to and how you are going to sell it before you even create your product. Otherwise you are just praying and hoping, and hope is a bad word in marketing and business. (01:40): And I learned that in order to make sure that your idea is going to selling well, when you put it out in the marketplace, is basically three step formula, called the underachiever method. This is something I learned from Russell Brunson. And I believe this training is initially created by Frank Kern and later bought over by Russell Brunson. (02:06): And this is really the, the simplest way, but also the most powerful formula for you to create something that, you know, people are willing and able to buy. So the first step in this underachiever formula is to find a hot market. Sounds simple, right? But there are few very keys to identifying if a market is really a hot market that has money in it, that you should tap into. We don't want to just assume based on our own opinion. You want to make sure that you are really tapping into a hot market. (02:51): So first you want to make sure that the people in this market is irrationally passionate about the market. And the way you can tell that is when you can find different groups or pages or channels that are talking about the same topic and that people are consuming contents from. And then you also want to make sure that the people in this market is both willing and able to spend money. (03:23): Let's say, if you are creating a product, targeting students... Chances are, it is not going to do very well for, for a long time. Even tho they might be willing to give you money, if they want to, but they didn't have it. Because they are still students. They might need to ask their parents for it. While this market might still work, but it is going to take a longer time for you to start making money. And if you are just starting out, you don't have time to wait. You want to be profitable as soon as possible. And then you also want to find everyone else in this market who is already successfully selling what you want to sell. You don't want to be the first in the market. You want to be modeling what is proven to sell. Well, just like what I talk about modeling success in the last episode. (04:22): And that brings us to number two. Step number two is to ask them what they want. I think we always assume that we know what people want to buy, but the reality is we don't. Because you are not the one who is pulling money from your own pocket to buy anyway. So your opinion doesn't matter. It is all about them. You want to identify the current problem in the market that you can solve with your solution or your product. And you do this by looking around in different groups or articles or contents and see what questions are being asked in this marketplace and what problems they, they want to get solved so that you can then present your product as the solution to the problems. (05:14): And that brings us to number three. Finally, you just give it to them. You create a product, you set up the sales page and fulfilling it through your sales process or sales funnel, sending people to the sales page. And this is actually the easiest part, if you've done all the steps before right. And that's it. And I know that this sounds really simple and basic, but basic doesn't equal practical, right? Sometimes we just ignore the fundamental things because we overcomplicated things. When all is said and done, it all comes down to the fundamentals and we just need to trust the process and do it. (06:00): Anyway. Hope you find this valuable. That's all I want to share with you today. This is really how you can sell things that you know your prospects want to buy. And if you want to dive deeper, you can actually search for the underachiever method by Russell Brunson. If you can find it. All right, that's for today. And, take care.