When it comes to create the contents that people want to consume or offer that they want to buy, your opinions matter the least in the creation. Most of the times, you just don't know enough to create the best piece of content or the most irresistible offer. The easiest way to come up with something that people want, is to put your ego on the shelf, and just start asking. Ask your audience what they want to consume and what they want to buy. Include them in the creation of the thing. Because you are creating for them anyway. Let me show you how to create effectively.
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