There are two ways to make something cheaper. You either lower the price of the thing to make it cheaper, OR you increase the value of the thing so much that it feels cheaper. And I can guarantee that, you never want to cut out your own margins and lower the price to become cheaper. If you can understand how to increase the perceived value of your thing to make it feels cheaper versus everyone else in the market who is selling the similar thing, you quickly became the only logical choice in your market. But only if you truly understand how to do it RIGHT. In this episode, I am going to share with you how you can increase the perceived value of your products or services to give you an unfair advantage over everyone else.