How can you create something that people just can't get enough and always want more of? Whether it is the product, content or lead magnet. So many good product, valuable content or amazing lead magnet go undiscovered because the marketer failed to understand this ONE thing. You don't know enough to come up with that one perfect idea. The best idea or creative doesn't have to always come from you. You just have to work smarter. That's what we are going to discuss here in this episode.