Are you selling to the right customers? Because not all customers should or would become your customers. Some of them will never switch over to your brand or buying your product no matter how attractive you make it sounds like. So instead, pick the right group of people who would be an easier sell. In this episode, I am going to categorize your customers into 3 main groups and showing you which group is the one to go for so that you are targeting, speaking and selling to the right ones and make the most out of it. That makes your life and business so much easier.