Whether it is doing offline marketing or online marketing, the process is the same. While the platforms we use to do marketing offline and online are different, but the strategy is similar. Because of what has happened in the last two years, more and more businesses started to do online marketing. But what is always holding them back is the fear of complications. There are technology or social media's involved and they just can't quite figure it out. But I think as long as you understand the strategy or big picture of how to do marketing in your business, it really doesn't matter you are doing online or offline. All you do is just follow the proven model. Let's talk about how to do marketing offline versus online.
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