When are playing in someone else's game, your only choice is to play in their rule. If you are not, they will kick you out. I am talking about social media platforms. They have their own rules and limitations that you have to follow if want to stay in their game. But what usually happens to a lot marketers is, even though they have been playing safe on these platforms and not going against the rules, they still get shut down for whatever reason. Because these platforms they don't care about you. They can shut you down for whatever reason, and they won't even let you know why. Which is why I believe that your goal is not to stay safe on these platforms. But to own your own platform and followers. You want to play in your own game and own rule. That's what we are going to cover in this episode.