There are two types of marketing you can use to attract buyers. Search and interruption. One targets people based on needs and one focuses on wants. Each marketing attracts buyers to you based on the situations they are in and what they are looking for in different situations. Knowing when and how to use each type of marketing in your business will give you an unfair advantage to attract more customers to you. In this episode, I am diving deep into these two types of marketing so that you can attract more customers and generate more sales.