A secret selling strategy I learned that will help you when it comes to closing the sales. Selling is all about creating the 'win-win' situation for you the business owner and your customers. People will not buy just by how good you say your product is for them. They will not buy if they don't understand the real value of what you are trying to offer them. What's in it for them? They have to get it. Listen in now to discover how you can close the sales more efficiently!