Storytelling is probably one of the most LUCRATIVE skillsets that you will ever learned in your business. Whether it is to sell your product, get someone to watch your videos or to keep your customers coming back for more. Obviously there are many techniques or ways to tell good stories, but one of the most powerful one is Before versus After. You can use it everywhere. In this episode, I want to share with you my recent experience watching someone brilliantly utilized the power of Before vs. After in their content marketing.