More customers does not equal more profits. If it costs you all of your margins just so that you can bring in more customers than your competitors, then the only thing that you win over your competitors is number of customers, not profits. And if that is the only strategy you use in your business, you will get wiped out by your competition eventually because you can't make enough money to support your business. I believe that there is time to go low and there is time to charge high. It is all about understanding when to use specific pricing strategy. In this episode, I am going to share with you two pricing strategies that you can use to build, grow and scale your business to the next level.