The most common answer people have when they first learned about things like sales funnel, content creation, upsells...all these different things, is they will think that their business and situation is different therefore it will not work for them. And that is the reason why most marketers are stuck at the bottom couldn't grow to the next level, including me in the beginning. Just because one strategy or tactic doesn't look relatable to your industry or business, it doesn't that it will not work. It is just new for you. It is on you to be creative and open to think about how you can make it work for you. Remember that, your mindset or the way you think will determine your actions and your actions determine results. If you believe that it wouldn't, it just wouldn't.