When business owners first started to use social media platform for businesses years ago, it was easy for them. Because there is a lot less competition back then compare to today. They could simply put something out there and start getting sales almost instantly. But it is very different today. The competition is at the peak of all time because everyone is competing on these social media platforms. The question is, how are you going to get your customers come to you instead of your competitors? It is all about relationship. The relationship you have with your audience. That is our focus in the episode.