Apple is known as one of the most successful companies of all time. It has been staying on top of the smartphone industry for over a decade now and it is obviously the "category king" in the smartphone category. Every single time when Apple announces a new product, that's when people will go crazy trying to be the first to get it in hand. They are willing to spend more money than everyone else or queue up overnight outside the Apple store just so that they can be the first to show their Apple products to their friends and family. How is it possible for Apple to create a tribe of fans like that? Why can't other brands create the same impact? Have you ever think about this? I think there are a lot of things that we really can learn from the success of Apple. The strategy Apple used to stand out in the marketplace is the same strategy we will use to stand out in the online world. Let's talk about what it is in this episode.
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