The online world today is oversaturated with marketers trying to get you watch their videos, click on their ads, buy their thing, etc. Your audience is bombarded with messaging trying to convince them to do something. Because of that, they have became more and more skeptical. It becomes harder and harder to get people to move today. Just because you ask them to take the action you want them to take, it doesn't mean that they will just do it. The question you gotta think about is this:" What's in it for me?"