When you are selling product, it is a commodity. And when you are selling a commodity, the only way you can compete with your competitors is to lower you price, which is the worst business model. Because when it comes to price war, it is a never ending race to the bottom. You cut out your own margins trying to become the lowest price leader only to bring home profits that close to nothing. So you never want to just selling products. What you need instead, is an offer. An offer so irresistible that no one can resist. That is what we are going to cover in this episode. So tune in now!