Naturally we like to be around people who are just like us. Your customers are no different. They will get attracted to the brand and business that they feel resonate with them. They will get attracted by your contents, messaging and personality if it resonates with them. In order for you to attract audience who would be a right fit for your business, how you position yourself on your platform is the key. If you want to change your audience, change the way you are showing up on your platform.