It is our nature as entrepreneur to always have new ideas coming up on top of mind, that we are excited to test and try. We will launch one after one new offer, new strategy to get traffic or marketing campaign. We are always in this process of chasing the next thing. But the weirdest thing about this is every time when we launch something new, we thought that it is going to bring in more sales and revenues but that doesn't happen. Our numbers will get stuck at the same level no matter how many new launch we've tried. I figured that it is all because of this thing called your circle of focus. It is the very key for you to scale your business to multiple figures. So let's talk about this.